When most people hear the name Peugeot, they immediately think of stylish French cars and motorsport heritage. But few realize that the Peugeot brand has a history that stretches back over 200 years—and it didn’t start with cars.
Early Beginnings (1810s–1890s)
The Peugeot family business began in 1810, not as a car manufacturer, but as a steel foundry producing tools, coffee grinders, and later, bicycles. Peugeot’s lion emblem originally symbolized the strength and sharpness of its saw blades.
By the 1880s, Armand Peugeot, a visionary member of the family, became interested in the new world of steam-powered and later gasoline-powered vehicles. In 1889, Peugeot unveiled its first motor vehicle, a steam-powered tricycle. Just a year later, in 1890, Peugeot built its first petrol-powered car, marking its official entry into the automotive world.
Growth and Legacy (1900s–1970s)
Throughout the 20th century, Peugeot solidified its role in the French and European auto industries. From compact family cars to iconic rally machines, the company balanced mass production with mechanical innovation. Popular models like the Peugeot 203, 404, and 504 became staples in homes across Europe and Africa.
Peugeot was also known for its reliability and mechanical simplicity, which made it popular among DIY mechanics and global markets with limited access to formal service networks.
Peugeot Today
In modern times, Peugeot is part of Stellantis, a global automotive group that includes other major brands like Fiat, Citroën, and Chrysler. The brand continues to invest in hybrid and electric technologies, while staying true to its design roots: elegance, practicality, and innovation.
Why Peugeot’s History Still Matters
For today’s Peugeot owners, knowing the history of the brand provides context. From a humble toolmaker to an engineering powerhouse, Peugeot’s legacy informs its design philosophy and mechanical DNA. Whether you’re fixing an older model or exploring the newest e-208, you’re part of a story that spans more than two centuries.
